Résumé

EDUCATION

Graduate Certificate, University of Kentucky
New Maps Plus

MBA, Wright State University
Marketing

B.A., Miami University
Majors: Journalism and Public Administration
Minor: Technical Writing

PROFESSIONAL EXPERIENCE

Freelance Consultant, August 2011 – Present
Provide content marketing and copywriting services to non-profit and private clients.

City of Troy, Ohio
Communications Coordinator, August 2019 - Present
Serve as media point of contact for all City agencies. Communicate impact of local legislation and policies through community outreach activities, including social media, earned media, and public meetings.
Create infographics, videos, news releases, websites, and interactives. Manage City website and social media accounts.
Partner with economic organizations, youth and human services agencies, and City diversity board to improve City outreach to residents and businesses.

Miami County Board of Commissioners
Program Coordinator, May 2015 – August 2019
Created outreach campaigns for county environmental services division, including the launch of a new waste management campaign. Managed public relations, external agency partnerships, and local events for environmental services division.
Communicated impact of local legislation to businesses and residents.
Oversaw $50,000 annual marketing budget; hired graphic designers and special program vendors.
Administered annual environmental education grants totaling $10,000. Assisted community businesses and nonprofits in applying for state and federal grants related to conservation or community development.
Managed and documented implementation of OEPA Solid Waste Management Plan; provided budgetary and legislative recommendations to county commission.

Gardens Alive!, Inc.
E-Content, SEO and Social Media Manager, February 2014 – May 2015
Developed and oversaw search engine optimization and social media strategies for 15 consumer-goods brands within the Gardens Alive portfolio.
Built blogs using WordPress and other CMS platforms. Increased consumer interaction with social media and blog content; drove purchases and email list sign-ups through social channels and paid ad campaigns.
SEO Manager, February 2013 – February 2014
Wrote content and managed site structures to optimize web pages for search.
Measured and reported on traffic and revenue; determined ongoing objectives and strategies using Google Analytics, A/B testing, social media analytics and various SEO platforms.

Naked Lime Marketing
Search Advertising Specialist, October 2011 – January 2013
Managed web and social content for a high caseload of auto-industry clients.

The Thomas B. Fordham Institute
Sponsorship Associate, May 2011 – October 2011
Served as publication editor for a nonprofit K-12 school sponsorship agency. Edited for Foundation’s annual report and individual reports on sponsored schools.
Sponsorship Intern, Summer 2010
Created compliance and proposal-writing handbooks for use by the staff of eight K-8 independent schools; wrote policy briefs for stakeholder-facing publications.

FREELANCE CLIENTS

GinzaMarketing (2018-2022)
Wrote weekly, topical blog posts about content marketing, technical SEO, and digital fundraising. 

Association of Ohio Recyclers (2016-2019) 
Wrote public policy papers stating position of AOR, a public-private partnership aimed at waste reduction in Ohio. Assisted in planning AOR and OhioConnex conferences. Built new organizational website.

Nonprofit Quarterly Online (2017-2019) 
Researched and edited editorials for “Newswire” blog, focusing on rural and environmental issues. 

University of Dayton School of Law (2017-2019) 
Wrote alumni profiles and student interest stories; developed proposals for various grants

“Reach with STEM” Program, Think16 (2015-2018) 
Wrote and built out "REACH with STEM" digital lessons for second and third grade classrooms.

VOLUNTEER ROLES

Troy-Hayner Cultural Center (2016-2023), Vice President, Board of Directors
Gem City Kitties (2022-2023), Member, Board of Directors
League of Women Voters, Dayton Chapter (2022-2023), Membership Chair
Troy Main Street (2022-2023), Events Committee Member

TECH COMPETENCIES

Social: All major platforms, Meltwater, Hootsuite. Video: Movavi, Premiere. Design: Illustrator, Photoshop, InDesign.

GIS: ArcGIS web mapping, QGIS. Programming Languages: HTML, CSS, Javascript.

CMS: WordPress, Drupal, and similar. CRM: SalesForce, Action Network.