I’m a self-taught graphic designer, and am adept at creating materials in Adobe CC, Canva, InkSource, and other design suites.
Here are a few recent projects:
Designated Outdoor Refreshment materials
This was a fun project, combining press management with graphic design to help our businesses roll out a local DORA. Includes handouts, maps, and posters created in Illustrator.
This brochure was created in advance of a series of events commemorating the local history of formerly enslaved people. Research was performed by City staff and diversity board members; I created the print-ready product in Illustrator and ARCMap.
My web design experience includes most major CMSes, focusing on usability, accessibility, search optimization, and brand fit. The point of the internet is connectivity—creating accessibility is a must-do for government agencies. Check out a few of the sites I’ve built and/or managed.
www.float-troy.com (Squarespace)
www.troyohio.gov (CivicPlus / Drupal)
www.associationofohiorecyclers.org (Squarespace)
Successful social media content creation, engaging newsletters, conversion-driving blogs: I can bring all of the most important elements into a cohesive and data-based program.
SEO is the process of improving rank in search engine results pages. It's a mix of user experience, copywriting and web design, and the foundation of great site management strategy. Drawing on my previous experience in the private industry, I make my websites easy to find and easy to use.
Here’s a piece I wrote on SEO for DemandSphere Marketing, and another about site speed.
My email management work includes market research, lead generation, UX testing, and A/B performance comparisons. I’ve gotten a good email open rate on messages about trash—a personal point of pride.
